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Images

Resolution and image formats

If you use images for your print design, there are two criteria you need to pay attention to: resolution and image format.

Please note our specifications so that the images on your printed packaging are sharp enough.

Preferably use images in PSD or TIFF format. Alternatively, images in PNG or JPEG format are fine as well.

To ensure that all the images are printed in the highest quality, they must all have a resolution of 300 dpi (relative to size). At lower dpi values, the print result will be less defined. You will also receive an error message when uploading your file for our design check.

You can easily check the image size in Illustrator or Photoshop. When selecting an image in Illustrator, you can see the respective resolution in the navigation at the top left.

Note that the resolution is always relative to the size of the image. Your image must be 300 dpi at the actual size in your layout.

Linking and embedding images

The images and graphics you want to use must be in CMYK colour mode and added at the ‘Artwork’ layer.

If you save an image in a different folder on your device, you will get an error message. A red symbol indicates that your image is no longer linked.

Before uploading your finished print design in the account area, you must make sure that all images in the document are embedded.

EAN barcodes and QR codes

Functioning EAN codes are essential for seamless product identification in retail. If you want to offer your customers further information or refer them to your website, a QR code is the ideal solution. Ideally, both codes should be inserted as vector files at the ‘artwork’ layer so that the code can be scaled as required.

If you only have the QR or EAN code as a PNG file, you should make sure that it is large enough. If you use PNGs, the codes must be embedded after adding them.

In order to avoid missing links in Illustrator and potential complications during printing, the images used must be embedded. Choose the corresponding image using the selected tool, then click on ‘Window’ and then ‘Links’ in the menu section. In the user field menu (three strips in the top-right corner of the pop-up window), click on ‘Embed image(s)’ and confirm.

It is important that all colours and special colours are used in CMYK colour mode in the print template. To find out whether you are working in the correct colour mode, click on ‘Edit’ then ‘Colour settings’ in the menu and ensure that ‘Coated FOGRA39 (ISO 12647-2:2004)’ is selected under the CMYK working colour space.

All done?

  1. All images have a resolution of 300 DPI?

  2. EAN and QR codes added on the ‘artwork’ layer?

  3. All images embedded correctly?