A circular economy stands in contrast to a linear economic model (a throwaway society) and is intended to extend the life cycle of products through its regenerative system.
The principle behind it is to slow down, reduce and close energy and material cycles. For example, this can be achieved by reusing, repairing, refurbishing and recycling existing packaging for as long as possible. After a packaging has reached the end of its useful life, the materials and residual parts thus remain in the economy as far as possible in order to continue generating added value.