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How OPTIMUM PERFORMANCE® switched from glass jars to bags and improved sustainability, logistics and brand image

Discover how switching to lightweight, recyclable bags not only reduced costs but also improved transport safety, sustainability and brand presence. This is how this dietary supplement brand from Germany has grown with Packiro.

Industry

Supplements

Representatives

Caroline & Stefan Benz

Employees

<10

Customer since

2021

Success story in a nutshell

Packaging not only influences purchasing behaviour and brand perception, but also determines a company's logistics. OPTIMUM PERFORMANCE® learned this lesson back in 2021, when demand for alternative packaging solutions grew. The young company from Mannheim, Germany, which specialises in high-quality supplements, was looking for packaging that was not only sustainable and practical, but also optimally reflected the brand's design.

In Packiro, OPTIMUM PERFORMANCE® found a partner that met precisely these requirements. The switch from glass packaging to flexible, fully printable stand-up pouches brought numerous advantages: lower storage and shipping costs, an improved environmental balance and more creative flexibility.

“No one ever asked again if we could go back to using glass jars instead of bags. And people are really, really enthusiastic.”
Caroline Benz

Partner authorised to represent

Challenge

More and more customers were keen to have practical refill solutions. Here's why it was worthwhile for OPTIMUM PERFORMANCE® to switch from glass packaging to pouches.

Solution

Packiro offers flexible pouches that are not only lighter but also refillable.

Key Results

OPTIMUM PERFORMANCE® successfully switched from glass to lightweight, recyclable packaging that can be printed over its entire surface.

Optimised logistics

Thanks to the more robust material, transport damage was reduced and costs were saved.

Sustainability

By switching to fully recyclable packaging, the brand has been able to optimise its carbon footprint compared to energy-intensive glass.

Improved brand perception & customer satisfaction

Thanks to practical refill solutions and new, eye-catching designs, OPTIMUM PERFORMANCE® has significantly improved product presentation and met customer requirements.

Find out how OPTIMUM PERFORMANCE® has benefited from its collaboration with Packiro.

In our PDF, you will find the entire case study and learn how Packiro can help your supplement brand as well. Download it now for free!

Open and closed folder containing Packiro test packaging with printed samples scattered.

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